WES platform provides Mothercare stores the ability to provide additional services to customers who walk into Mothercare stores. It provides the capabilities for store associates to enable customers order products not available in store. The current DSS platform is an in-store solution that extends the omni-channel capabilities of the Demandware platform into the physical store. This allows retailers to quickly digitize the store by combining omni-channel platform capabilities with purpose-built store functionality such as buy in-store/ship to home, guided selling, bar code scanning and secure credit card transactions. By infusing digital intelligence into the physical store environment, retailers can personalize service, increase store sales and optimize inventory carrying costs.